AI Insights · Timothy · June 2025
Top 5 iOS Survival Games in New Zealand: Q2 2025 Performance
Explore the performance of the top five survival games on iOS in New Zealand during Q2 2025, including trends in downloads, revenue, and active users.
In the second quarter of 2025, the top survival games on the iOS platform in New Zealand showcased a variety of performance trends. Here's a closer look at each game's metrics based on data from Sensor Tower.
Last Day on Earth: Survival by Kefir saw a notable fluctuation in weekly revenue, peaking at around $2.5K in mid-April before experiencing a gradual decline. Weekly downloads remained relatively stable, hovering between 74 to 112. Active users showed a slight increase, starting at 108 and reaching 136 by the end of June.
Once Human, released by NetEase Interactive Entertainment, experienced a sharp initial spike in downloads of 3.8K at launch in late April. However, this number quickly tapered off, stabilizing at around 124 by the end of the quarter. Revenue mirrored this trend, beginning at $1K and decreasing to $377, while active users fell from 2.8K to 283.
Raft® Survival - Ocean Nomad from Survival Games Ltd had a steady performance with revenue ranging from $161 to $349. Downloads peaked at 214 in mid-May and active users were consistently above 350, showing a slight increase towards the end of June.
Westland Survival - Cowboy RPG by Helio Games exhibited a gradual increase in revenue, peaking at $361 in early June. Downloads were low, mostly under 50, with a notable rise to 73 by the end of June. Active users fluctuated slightly, ending the quarter at 119.
Lastly, Last Island of Survival showed minimal activity with revenue peaking at $318 in early June. Downloads were negligible throughout the quarter, and active users remained consistently low, around 5.
For more detailed insights and data, visit Sensor Tower's platform.